Jeanie K. K. Dunn
Editorial leadership and content strategy
Preface
Jeanie Dunn is a writer and editor with a background in editorial strategy, content marketing, and customer education. Since 2018, she's developed editorial programs and shaped brand storytelling for technology companies including Squarespace, Acuity Scheduling, Yotpo, and Managed by Q (acquired by WeWork).
Often described as a black cat, you might find her admiring the birds through a window, then, when you least expect it, darting through a door left open an inch too wide. Before you know it, she's jumping from a plane, floating in a hot air balloon, roaming the dripping innards of the catacombs, or hitching a ride on a horse. That curiosity has shaped her career, too.
Her work has spanned everything from small business operations to the intricacies of ecommerce and customer retention. She's collaborated with product and marketing teams to turn complex ideas into useful content for audiences across publications, producing sponsored pieces for outlets such as TechCrunch, Adweek, Morning Brew, Glossy, Retail Dive, The Drum, and eMarketer. Before moving into SaaS, she began her career in book publicity for New York Times bestselling authors.
When she's not writing fiction that a fellow writer once described as “freaky” (an honor), she's developing strong opinions about what everyone should watch next.
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The systems and standards behind effective content
Editorial frameworks & governance
Brand voice & tone
Content style guides
Product messaging & positioning
Content calendar management
Creative briefing
Copyediting & editorial direction
Writer, freelancer, & agency management
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Content that informs, persuades, and moves audiences from discovery to action
Content strategy & campaign development
Blog & website copywriting
Long-form guides & reports
Case studies & customer stories
Interactive tools & resources
CRM & lifecycle marketing (email, SMS, push)
Sales enablement & account-based marketing
Go-to-market & product launches
Thought leadership
PR & press materials
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Stories designed to travel across channels, audiences, and formats
Brand campaigns & rebrand execution
Co-branded & sponsored content
Customer & partner storytelling
Organic & paid social
Webinars & videos
Podcasts
Integrated campaign development
Event & experiential marketing
Contract negotiation & partner management
Featured Work
01
Customer Stories
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Research & Insights
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Campaigns & Digital Programs
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Evergreen Advice
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Product Promotion
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Sponsored Content
A defining chapter
Dog-eared for a reason
Launched an experiential partnership with The Westminster Kennel Club, leveraging an historic dog show for a multichannel storytelling campaign that connected Acuity Scheduling with pet professionals through original reporting, print and digital advertising, and live event experiences.
The back of the book
“She’s an exceptional writer and a wonderful storyteller, with an ability to create cohesive and engaging content for anyone.”
Michaela, Former Colleague“She is as creative as she is business-minded. During my time working with her, I've seen her area of the business simply explode because of her content and copywriting. Without fail, every time I read Jeanie's writing, I immediately recognize it as her own — it's sharp, smart, and truly inimitable.”
Cecilia, Former Colleague“Anyone would be lucky to have Jeanie on their team — creative, adaptable, and always striving for excellence.”
Maggie, Former Colleague“She is an extraordinary writer, and her work shows it. I’ve had the pleasure of watching Jeanie manage a team of writers, and no matter how big the challenge, she always remains calm and helps everyone around her rise to the occasion.”
Suz, Former Colleague“She quickly grew into an expert in the new domain, producing informative and engaging content that converted and drove more leads. She excelled at creating versatile content and building a cohesive content strategy.”
Elena, Former Colleague“A true content queen. She miraculously and professionally manages one million projects all at once, and she consistently produces such incredible content that I am just in a constant state of awe and admiration for her. She's also a Lord of the Rings fanatic, which is the energy we all need.”
Suz (again)“At all times Jeanie was consistent, dedicated, and applied her sharp intellect and comprehension to the given tasks, often briefed in a haphazard and eclectic way. I have felt a real gap since her departure as I knew I could rely on her 100% to do what she said she would do and offer solutions for content related challenges.”
Melissa, Former Manager“Her natural motivation and eye for detail is also a considerable talent.”
Ashwell, Former Colleague